In the heart of London, Sweet One UK was born out of something real. Not just a love for makeup, but a deeper belief that beauty should feel personal, empowering and unapologetically yours.

Founded by Henna, Sweet One began as a response to her own journey. Growing up, she often felt the pressure to look a certain way, using makeup to hide rather than celebrate. Over time, that perspective changed. Makeup didn’t need to be a mask. It could be a way to connect – to confidence, to creativity, to identity.

That shift changed everything.

Sweet One is about embracing every part of who you are. It's about creating makeup that helps you feel seen, not covered up. We make vegan, cruelty-free products that are designed to perform, but also to care – for your skin, your confidence and the community we’re building together.

We believe in real beauty, real stories and real connection. No filters, no pressure. Just you, feeling good in your skin and expressing yourself however you choose.

Whether you're going full glam or keeping it low-key, Sweet One is here to back you, not box you in. This is makeup that makes you feels good in your own skin!

Welcome to Sweet One UK.

You're not just wearing a brand. You're part of a movement where self-expression leads the way.